When you start your Private Investigation (PI) business, you will be responsible for generating new leads and finding new clients. But how do you get people to know about your company? How do you attract new business and grow? That’s what we’re here for. We will help you grow your PI business with these tips:
1. Set Up a Good Team of Investigators
The first and most important thing you need to do when starting your PI business is hiring a team of licensed and experienced private investigators.
You may wonder why you need more experienced and licensed investigators on your team if you are already experienced. It is because you will be busy meeting new clients and making sales. You will need more investigators to do the actual work. That is why you must invest in a good team of investigators.
You should have a team of four to five investigators at least. This way, you can have at least one investigator working on your cases.
2. Have a Business Plan
Like any other business, you need to have a plan on how you will run your PI business. A business plan is the most essential part of having a successful business. It can help you establish the goals of your company and the strategies you will use. It can help you set up the business in a way that can help you achieve your goals.
Make sure to include in your plan the following:
- A target market
- Targeted income
- A financial plan
- The expected budget
- The estimated amount of time it will take to achieve your goal
- The marketing plan
3. Establish a Website
Basically, everyone today has a website. It is the first thing that people will look for when it comes to your business. Your website will be the source of information about your company and its services. It is your business card. It can help you to attract clients and promote your PI business.
4. Take Advantage of Social Media
Social media is another effective marketing strategy today. It is a tool that can help you attract people to your PI business. Take advantage of social media and create your Facebook, Twitter, Instagram, LinkedIn, and Google+ accounts. You can use these accounts to post information about your PI business and promote your business.
5. Create a Logo
A logo is another essential part of your marketing strategy. When people see your logo, they will remember your PI business. You can place your logo somewhere in your office, vehicles, and website. You can also use it on your business cards and letterhead. This way, people will easily recognize your business.
6. Put Focus on Networking
Networking is the most effective marketing strategy that can help you expand your PI business. The networking strategy is also very effective when it comes to getting referrals. You may be surprised to discover how quickly you can get a referral if you develop good networking skills.
If you already have an extensive network, you can use it to promote your PI business. Use your contacts and ask them to refer your PI business to their contacts. You can expect to get referrals very quickly if you have a large network.
7. Grow Your PI Business
The bottom line is that you need to market your PI business well. Your PI business will never grow if you do not invest in marketing. With these tips you can use to promote your PI business, it won’t take much for you to grow your PI business.
Why don’t you invest in a 24-hr virtual receptionist to leverage your PI business? 24H Virtual is a people-oriented organization that values your clients. We can help you succeed by leveraging your extensive workforce to do what you do not have time to do. Get in touch with us today!