How a Missed Call Can Negatively Impact Your Business

July 19, 2022by Mr Unsox0

Your phone must be ringing nonstop if you own a small business or a service-based enterprise. Since you are aware of your significant growth potential, it is a good problem to have. 

However, you must be aware that you could miss out on a lot if you skip those calls, particularly in this extremely cutthroat corporate environment.

Below you will find out the possible consequences of missing out on important calls and what you can do to fix the issue.

Reasons for Missed Calls

Every time you miss a call, you lose a lot more than just the potential consumer you were trying to reach. The majority of small businesses invest a significant amount of money in marketing activities like SEO, advertising, and website development. 

More than 25 percent of calls to small businesses go unanswered despite the fact that they work extremely hard to direct these clients to a virtual door.

It is normal for most businesses to miss calls, given the volume of business they receive. However, what you do with those missed calls is what counts.

A Missed Call Leads to Loss of Potential Income

It won’t be difficult for potential clients to locate you on Google search results if your company is doing well. However, you made a mistake when trying to connect with the customer when they call and don’t get a response. 

A company, therefore, loses out when a call is not returned. An unanswered call results in a lost opportunity to make a deal and lost income. Building a solid internet reputation requires years of work, and you damage your online reputation when you act callously when answering calls. 

You cannot anticipate getting calls from potential customers repeatedly. In the absence of a response from your end, they will dial the second-best option.

Due to their human nature, employees can still overlook calls and other small matters. These setbacks inexorably occur and have an impact on your overall growth trajectory. 

This indicates that the missed calls represent a complete waste of your SEO and marketing efforts. You can calculate the purely financial impact of the missed call if you know your conversion percentage for inbound calls. 

In any case, every call should be nursed, cosseted, and regarded as your top priority. But it is not always achievable, no matter how hard you try, with pay-per-click prices skyrocketing and so much marketing noise out there. 

It goes beyond the ROI of fresh sales. Even so, the data themselves should be enough to make you sit up and take notice. The phone ringing out or going to voicemail when you call a business with a question or problem is the worst. 

Your trust in that business quickly wanes because it seems unprofessional. Therefore, it’s time to take steps to lower the percentage of missed calls.

Virtual Receptionists

If your company receives many phone calls, it automatically needs a mechanism to route these calls to the appropriate person or department. An auto receptionist, often known as a virtual receptionist, manages call routing for your business’s phone lines. 

It’s a computer program that automatically connects you to the appropriate caller, just as a real operator would. Auto attendants are essential for contact centers and call centers because they are utilized for managing incoming calls.

The auto-attendant phone systems enable many extensions, route calls precisely and effectively, and have simple menu builders. 

Callers can engage with the automated phone system using their voice or keypad and are greeted by a virtual receptionist, negating the need for a real operator.


The top auto-attendant phone systems serve on-premise and distributed teams while also enhancing caller experiences. Automated phone systems should be user-friendly, inexpensive, and offer a variety of VoIP call management tools. 

While automated attendants are a common element of company phone systems, there are different features and price points for each option that your company can explore.

If you’re looking for a 24-hour virtual live receptionist, 24H Virtual can provide you with the best ones in the industry. 

Our 24/7 call center and virtual receptionist services are built for businesses across North America and Europe. Contact us right away to discuss the most beneficial service for you!

Mr Unsox

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