E-commerce sites now place a high priority on providing a good customer experience. These sites want you to feel safe buying products online so they ensure that your order process is predictable and reliable.
They give you an estimated delivery date and provide tracking numbers and notification updates throughout the process. Value-adds such as these build trust with your customers and remove the “risk” of buying goods online.
Here are some reasons why you should implement a package tracking system for delivery.
1) Delivery Demand Is Rising
Many eCommerce brands are operating at minimal margins and need to deliver more packages to earn more.
They might have outsourced their delivery to a third party in the past. Today, they deliver the product themselves and set up a delivery infrastructure.
Packages create foot traffic in your store, and the delivery process is the final step that can convince a new customer to make a purchase.
2) Seamless Customer Experience
A customer who is shopping on your website or app has high expectations when it comes to their shopping experience.
They expect you to be responsive, trustworthy, and to deliver their products in a timely fashion. The most successful online stores maintain a seamless experience from their initial website/app experience to their final delivery.
3) Omnichannel Experience
A good delivery system can help your eCommerce brand deliver a seamless experience for customers across all channels: web, mobile, and physical store.
If you have a physical store, customers can place orders at your store and pick up deliveries at the store. If your customers prefer to shop on their phones, they should be able to track their packages on their phones as well as on their computers.
This multi-channel experience is important because it helps you develop a closer relationship with your customers. If they can shop and track their products on your site and connect with you through your physical store, they might be more likely to make purchases and recommend you to their friends and family.
4) Fewer Costs
Companies with a solid delivery infrastructure can deliver products at a lower cost than companies that outsource the delivery process.
When a third party is delivering your products, you are paying the third party an additional cost while simultaneously losing some control over the quality of the delivery process.
An in-house delivery system is less expensive and more in line with your company’s image as an expert in your field.
5) Improved Deliveries
The most successful delivery systems allow you to collect data on your deliveries and customers’ packages.
This data will allow you to create a more effective delivery system that is able to deliver more products on time. You can use your data to improve your delivery times and learn more about customer behaviour.
If you are able to gain insight into your customer’s buying patterns and shipment patterns, you can more effectively predict when and where your customers want to be delivered.
Conclusion
Implementing an effective package tracking system can help you build trust with customers, improve your delivery infrastructure, and deliver quality products on time.
You don’t need to worry about the technical details of creating a tracking system. With a 24H virtual live receptionist, you can field any calls for delivery tracking. Get in touch with us to learn how.
